Waldorf Astoria Residences

Directed an integrated campaign for the Waldorf Astoria Residences New York. The idea was to create a sense of legacy and separate the offering from competitor towers. The residences have a distinct feel and are vastly different to what luxury living looks like and we wanted to ensure that was portrayed by creating a film that was more narrative based versus the traditional real estate fly throughs. The narrative unfolded across the building's exceptional amenities, portraying a life of enduring elegance, quiet rituals, and memories that transcend generations.